We once bought a micro-business — facing all the worries buyers have: Was the price fair? Were the numbers real? Would the handover be smooth?
Later, when it came time to sell, we dealt with the seller’s struggles: How to value it, find serious buyers, keep them interested, and secure payment while still running the business?
In the end, we sold for six-figure exit in 28 days — 6× what we bought it at.
Beyond the financial return, the sale gave us fresh energy to take on new projects and confidence for the next phase of life.
Many brokers come from real estate or corporate jobs. They may have wide networks, but not the right ones for small cafés, tuition centres, or e-commerce stores. We’ve actually bought, run, and sold.
Others lean on certifications like “certified valuator” or “licensed accountant.” Impressive on paper, but rarely useful for businesses under S$300K–S$1M. They’re used to companies with S$10–20K monthly ad budgets — but they don’t understand the tough decisions real small business owners have to make every day.
It’s common for brokers to promise inflated valuations to win a business listing and then charge retainers while months pass without a sale. Sellers end up frustrated, buyers lose confidence, and nothing moves. (There are plenty of online stories about this.).